Pass Jeunes

The city launched the Pass Jeunes to give young people greater purchasing power for their activities and favorite places. The challenge was to design a visual identity and campaign that resonated with their world. Photography naturally became the central medium: for a generation connected to social networks, where self-image has become a visual language, it offered both authenticity and appeal.

The concept is built around a fisheye effect, creating an immersive perspective on the activities offered. A photoshoot was carried out in several emblematic locations of the city with young volunteers from Champigny, embodying the campaign through strong portraits rooted in their neighborhoods.

These visuals highlight the diversity and energy of Champigny, while reinforcing a sense of belonging to this initiative.